Consumer Goods
We manufacture, import, and market a wide range of consumer brand products.
Wide portfolio of consumer brands
Our main markets are Finland and the Baltic countries, but we also export our products to other parts of Europe and Asia.
Our well-known brands are among the leading names in several categories: cosmetics, food products, home cleaning, wellness, childcare products, daily accessories, car care, gardening, and footwear.
We invest in domestic product development and production, but we also work closely with our international network of partners. Our strengths include not only our brands and professionals but also our deep understanding of local consumers, strong marketing expertise, and close customer collaboration.
Main product groups and customers
- Everyday cosmetics
- Food products
- Home cleaning
- Everyday products and wellbeing
- Pharmacy and department store cosmetics
- Professional cosmetics
- Car care
- Gardening
- Footwear
- Grocery retail
- Consumer goods retail
- Department stores and speciality stores
- Pharmacies
- Garden and hardware stores
- Beauticians
- Food industry
Our own R&D and production
We have had our own research and development (R&D) as well as production since the 1950s. Our first R&D product was XZ’s iconic hair care oil, which is still in our selection.
Our R&D teams work in the laboratory at our head office in Helsinki as well as at our factory. At our factories in Heinävesi, we produce cosmetics and hygiene products, car care products, detergents and cleaning agents, and vinegars. Our best-known brands include XZ, LV, Herbina, Ainu, Oxygenol, Tummeli, Lasol, Korrek, Heti, and the Rajamäki product family. We are the largest private employer in the area with 60 employees at our factories.
At our factory in Helsinki, we produce skin and hair care products, for example Atopik, BTB13, Murumuru, and byRaili.
